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2026
Concept design
Toyota holds one of the largest shares of the car market in Kazakhstan. To grow faster and reach more people, the company bet on car financing, so that owning a new car becomes affordable for a much wider audience. That called for Toyota’s own digital product, a single app that covers everything from choosing a car to owning it.
I designed the Concept Design, one app for the full ownership journey. Users can browse new and used cars, calculate a loan and apply online, and buy and manage insurance.
They can also order accessories and book service. A reels-style Offers feed helps Toyota promote new models and deals. After purchase, owners can track their car’s condition, issues and service history in one place.
The concept is one app with nothing extra. Clear navigation gets users to any service in a couple of taps. The minimalist UI keeps the focus on cars and key actions. I built the interface on Toyota’s existing brand identity, its colors and typography, so the app feels like a natural part of the brand. Fresh, unique illustrations give the product a modern and recognizable character of its own.
