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2025–26
New vision
Interface design
Graphic design
Motion design
One of the most exciting design projects I've worked on was the redesign of all of Citix's widgets for drivers. The company set a new vision for itself: entering the digital environment through apps - turning every service into its own standalone app, independent yet seamlessly connected within the Citix smart-city ecosystem. This also builds nicely on the idea of an AI assistant that can guide, support, and enrich a driver's journey with helpful information.
By redesigning the interfaces of all Citix widgets, we transformed each service and gave it its own space on the billboard. As a result, the Citix billboard isn't just advertising - it's a companion for every resident, guiding them and opening up the city before them.
It was a genuine pleasure to work for over six months with Magamed, Citix's Head of Design, who brought his new vision to the project. I'm grateful to Magamed for his trust and his professionalism throughout our work together.
