Ajr

2025
Concept design
User experience
User Interface
Logo design
Brand identity

Ajr is a halal BNPL (Buy Now, Pay Later) platform that brings Shariah-compliant financial solutions into a modern digital product. The goal of the project was to create a trustworthy and accessible experience for users who want to manage payments in a transparent and ethical way.

We designed the logo, brand identity, and full UX/UI interface. The result is a bold, modern, and visually engaging product with a clean and intuitive experience.

The logo is unique and recognizable, while the overall design follows current trends, combining brightness, clarity, and a strong digital presence.

All of this was built on a deep foundation - including market research, founder interviews, and competitor analysis. As a result, we created a product that is simple, user-friendly, and visually attractive, while staying aligned with both business goals and user needs.