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2025
Brand identity
Ailat is not only about halal stock screening. After the first product vision, the founders returned with a broader request: to design an identity system that could support all domains of the Ailat ecosystem.The ecosystem is focused on helping people and businesses grow through Islamic finance, end-to-end business solutions, and consulting for companies building in the Islamic tech space.
Based on the initial visual direction of Ailat, I expanded the brand language by developing new shapes, patterns, and color shades around the main brand color. These elements were applied across different touchpoints to show how the identity could work in real use.
I also designed ecosystem logos for Ailat Solutions and Ailat Finance, keeping the same style, font family, and visual rules to make the whole brand system feel native, consistent, and scalable.
